Medical Affairs

The Medical Affairs practice helps clients improve the effectiveness of their medical affairs organizations while also providing expert support at the product level.

Getting critical scientific information to the right people is key for medical affairs professionals. This requires excellence in planning and operations at the organizational and product levels. Our Medical Affairs practice helps clients develop the organizational capabilities, processes, and tools they need to best fulfill their missions. We also provide expert strategic and tactical assistance at the product level.

Services:

Whether you are building or reorganizing a medical affairs function, developing new and improved methods, providing medical affairs support for in-line products, or preparing for a new product launch, Campbell Alliance can help. Over the years, we have successfully completed a large number of projects related to medical affairs. Our experience ranges from the design of new medical affairs groups, to building full medical affairs strategies for pre-launch products, to improving processes for managing investigator initiated studies. Our expertise in medical affairs, coupled with our experience in clinical development and commercialization can be very valuable, particularly in complex specialty markets.

 The following outlines our Medical Affairs practice’s service offerings:
 
Organizational Strategy
  • Medical Affairs Capability Development
  • Stakeholder Relationships and Interaction
    • Sales
    • Clinical Development
    • Marketing
    • Key Opinion Leaders
    • Advocacy Groups
  • Medical Science Liaison (MSL) Group Size and Structure
 Operations Improvement
  • Compliant Process Design
    • Cross-Functional Design
    • Compliance Audits
    • Training
  • MSL Processes, Tools, and Training
 Product Support
  • Medical Affairs Plan Design
    • Advocacy Plan
    • Investigator Initiated Study (IIS) Plan
    • KOL Planning
    • Medical Information Plan
    • Phase IV Plan
    • Publication Plan
    • MSL Plan
    • Sales Training Plan
  • Medical Affairs Plan Implementation Support

Feature Articles

Optimizing the Impact of the Medical Affairs Function
To assess the evolving role of Medical Affairs and evaluate current organizational structures, responsibilities, and communication with Marketing, Campbell Alliance conducted primary research to learn how organizations have reacted to their changing environments. Our findings and analysis are included in this article....
REMS: The New Reality
This article highlights the challenges of new regulatory restrictions, lists potential competitive advantages to these programs, and describes how organizations need to adjust to the evolving risk mitigation landscape....
Preparing the Market for a New Drug with an Effective ‘Medical Affairs Launch’ - Pharmaceutical Commerce
Gary Tyson, Senior Vice President and Head of the Medical Affairs Practice, discusses best practices that Medical Affairs teams can use to help prepare the market for an approaching product launch....