Managed Markets
The Managed Markets practice helps clients more effectively market and sell their products in an environment heavily influenced by payers.
In today’s payer-driven environment, gaining the right level of market access can be very difficult, but this is only half the story. It’s also critical to leverage that access to generate commercial success. Our Managed Markets team helps clients secure their desired levels of market access and reimbursement, optimize profitability through better pricing and contracting, drive pull-through, and achieve commercial success.
Services:
The vast majority of prescription drug expenditures are now managed by private and government third-party payers. Pharmaceutical companies cannot afford to overlook the strategic importance of payers in today’s marketplace or the tremendous influence they can have on the commercial performance of pharmaceutical and biotech products.
The reimbursement environment is also changing dramatically, and shifts over the next several years will have major effects on the competitive forces affecting many products. In addition, the ever-present threat of new branded products and generic competitors can shift the reimbursement dynamics for any given product. Companies that do not stay abreast of these potential changes and understand how they can affect their products are likely to suffer an eventual negative impact on access, revenue, and profitability.
Our Managed Markets Practice helps clients stay informed about changing conditions, understand their implications, and more effectively deal with third-party payers.
The following outlines our Managed Markets Practice’s service offerings:
Market Assessment
- Primary Research With Payer Decision Makers
- Decision Support Modeling and Quantitative Analysis
- Scenario Planning
- Competitive Gaming
- Managed Markets Channel/Product Strategy
- Commercial managed care
- Employers
- Hospitals
- Long-term care
- Medicaid
- Medicare
- US Department of Veterans Affairs and Department of Defense
- Managed Markets Launch Planning
- Managed Markets Value Proposition Development
- Pricing Strategy
- Contracting Strategy
- Account Segmentation and Prioritization
- Account Management Excellence
- Pull-Through Excellence
- Access and Reimbursement-Related Training
- Organizational Design and Development
- Process Improvement
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