Campbell Alliance: Strategy. Results.

Landmark Studies Overview

For certain topics, trends, and issues that are of particular importance, Campbell Alliance often conducts Landmark Studies™. These are in-depth studies that incorporate a significant amount of primary research, as well as secondary research and analysis. These studies are designed to help industry leaders gain the insights they need for making strategic decisions. 

To learn more about any individual Landmark Study™, please see below.

The Oncology National Commercial Study: Ten Transformative Trends
The oncology market has changed dramatically over the last 10 years. These changes have been brought about by 10 transformative trends, the effects of which will only intensify in the coming decade. Campbell Alliance’s Landmark Study, the ONC Study, analyzes these trends and explains their implications for leaders in the pharmaceutical and biotech industry

The 2011 Dealmakers' Intentions Survey
Now in its third year, the Campbell Alliance Dealmakers’ Intentions Survey is the only forward-looking measure of deal-making activity in the pharmaceutical and biotech industries.