Campbell Alliance Landmark Study
The 2012 Dealmakers' Intentions Survey
Now in its fourth year, the Campbell Alliance Dealmakers' Intentions Survey is the only forward-looking measure of deal-making activity in the pharmaceutical and biotech industries. While there are many quality sources of information that look historically at past deal trends, this survey offers a prospective view of the partnering and licensing landscape for the year ahead.
In 2012, in-licensers are pushing risk down the food chain to out-licensers. Supply and demand is skewed heavily toward in-licensers demanding de-risked, late-stage assets in the most established therapeutic areas.
However, the number of de-risked assets is relatively lacking, making the 2012 licensing environment a scary one. Discount rates have been rising, which is driving the in-licensers to chase late-stage assets. For those who can accept a long investment horizon in the face of these pressures, a relative surplus of early-stage oncology assets may exist, rep¬resenting true buying opportunities. Buying opportunities in off-the-beaten-path asset classes may also exist, especially for those in development stages.
In short, safety will be expensive in 2012.
The Dealmakers' Intentions Survey provides a unique perspective on these trends. By surveying business development professionals from pharmaceutical and biotechnology companies of all sizes, we are able to generate forward-looking insights based on dealmakers' general expectations for activity in the coming year. Download a copy of the white paper that reviews results for the 2012 Dealmakers' Intentions Survey and presents conclusions that are critical to leaders developing strategies for their licensing organizations.
As usual, this year's survey results represent input from all of the major pharmaceutical markets including:
60% of respondents from the United States
21% from Europe
11% from Canada
4% from Japan
4% from other regions
Download a white paper summarizing the survey results.
However, the results of this study are much more impactful and applicable to any company's business situation when they are delivered in person. Request that a Campbell Alliance team member present the full survey results to your organization and discuss its implications for your business.
Read the Dow Jones article that reflects on the battle looming between in- and out-licensors around phase III assets according to the results of the 2012 Dealmakers' Intentions Survey
Read the June issue of Pharmaceutical Executive magazine where Jeff Stewart from our Corporate Development practice co-hosted a roundtable to discuss the results.

Media Contact:
James Forte
Vice President, Marketing
(919) 844-7100, x7195
jforte@campbellalliance.com