Feature Articles
Building a “Launch Playbook” - Product Management Today
Darius Naigamwalla of our Brand Management Practice discusses an approach to streamline the product launch process in the firm's bi-monthly Methods and Practice column...
Darius Naigamwalla of our Brand Management Practice discusses an approach to streamline the product launch process in the firm's bi-monthly Methods and Practice column...
Lifecycle Strategies: Planning for the Complexities of Product Launch - Product Management Today
In the third of six columns in Product Management Today discussing lifecycle management, Darius Naigamwalla of our Brand Management Practice discusses how to plan for the logistics of product launch....
In the third of six columns in Product Management Today discussing lifecycle management, Darius Naigamwalla of our Brand Management Practice discusses how to plan for the logistics of product launch....
Managing the Logistics of a Product Launch - PharmaVoice VIEW on Marketing
Nader Naeymi-Rad of our Brand Management Practice talks about how to manage the complexities and logistics of a product launch....
Nader Naeymi-Rad of our Brand Management Practice talks about how to manage the complexities and logistics of a product launch....
Biologic Product Launches: Considering Patients, Prescribers, and Payers - PharmaVoice VIEW on Marketing
Fahti Khosrow-Shahi and Emily Hua of our Brand Management Practice discuss how the dissimilarities between biologics and traditional therapies should affect a company's approach to launch...
Fahti Khosrow-Shahi and Emily Hua of our Brand Management Practice discuss how the dissimilarities between biologics and traditional therapies should affect a company's approach to launch...
Preparing the Market for a New Drug with an Effective ‘Medical Affairs Launch’ - Pharmaceutical Commerce
Gary Tyson, Senior Vice President and Head of the Medical Affairs Practice, discusses best practices that Medical Affairs teams can use to help prepare the market for an approaching product launch....
Gary Tyson, Senior Vice President and Head of the Medical Affairs Practice, discusses best practices that Medical Affairs teams can use to help prepare the market for an approaching product launch....
Preparing to Launch: A Blueprint for Global Product Launch Training - SPBT's FOCUS Magazine
Executives from the Sales practice at Campbell Alliance and Pharmaceutical Institute offer best practices for executing a successful global launch training program...
Executives from the Sales practice at Campbell Alliance and Pharmaceutical Institute offer best practices for executing a successful global launch training program...
Turn Life Cycle Planning on Its Head
The traditional approach to life cycle planning makes perfect sense. Too bad it's wrong. Rohit Sood explores a different approach....
The traditional approach to life cycle planning makes perfect sense. Too bad it's wrong. Rohit Sood explores a different approach....
Launch Lessons: Gain a Deeper Understanding - Pharmaceutical Market Europe
Over the past eight years, Campbell Alliance has participated in more than 150 launches of products ranging from small molecules and biologics to vaccines and devices. This article delves into the specific tactics necessary to deliver on the best practices learned from this experience at key stages in the development and launch of a product....
Over the past eight years, Campbell Alliance has participated in more than 150 launches of products ranging from small molecules and biologics to vaccines and devices. This article delves into the specific tactics necessary to deliver on the best practices learned from this experience at key stages in the development and launch of a product....