Media Contact:
James Forte
Director,
Public & Media Relations
Please call (919) 844-7100
ext. 7195
or send James a contact form.
Press Room
For expert perspectives on the pharmaceutical and biotech industry’s most pressing issues, please call on Campbell Alliance. Our consultants and practice leaders work on the frontlines of brand management, business development, clinical development, pricing and market access, and sales—alongside the industry’s most successful companies.
- Campbell Alliance press releases
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As thought leaders in the pharmaceutical and biotechnology industry, we welcome your inquiries and are here to serve as a resource to the media. Please contact us if we can be of any assistance.
Media Contact:
Director, Public & Media Relations
Please call (919) 844-7100, ext. 7195 or send James a contact form.
Feature Articles
Campbell Alliance outlines 10 specific transformative trends about which every oncology product marketer and developer should be informed....
Executives from our Business Development Practice detail the considerations ex-US companies will need to make as they weigh commercial opportunities in the US....
Providing effective training that addresses the emerging needs of today’s marketers is more important than ever. This white paper outlines some of the barriers to training that marketing organizations face and shows how companies can remove those barriers and achieve marketing excellence....
This article explores how company leaders can create a new market access architecture by applying a systematic approach to such key areas as early stage evidence planning, HEOR, and strategy execution....
Depending on the geographic market, the loss of patent exclusivity for a pharmaceutical brand does not necessarily mean the end of profitability. This article highlights some of the potential strategies companies may employ to maximize the value extraction from their end-of-life brands....
Because of its flexibility, distance learning can be used effectively across the training continuum, not just for the introduction of new knowledge. This article provides four pieces of advice training departments should follow to get the most out of distance learning investments....