CBI's Investigator Relationship Management
Oct. 22, 2008-Oct. 23, 2008Doubletree Guest Suites within Walt Disney World Resort
Lake Buena Vista, FL
www.cbinet.com/show_conference.cfm?confCode=PC08051
Description:
Becoming a Sponsor of Choice for Clinical Investigators
Marybeth Lynch, a Practice Executive in our Clinical Development Practice, will identify key factors driving investigator decisions and tatics to help build a robust strategy for improving company's relationships with sites and investigators.
Abstract:
Becoming a Sponsor of Choice for Clinical Investigators
With so many clinical trials competing for the same patients, a pharmaceutical or biotech company must do everything it can to consistently be the sponsor with which sites prefer to work—the sponsor of choice. Being the sponsor of choice involves understanding what investigators value most. This session will provide delegates with an in-depth understanding of the key factors driving investigator decisions. It will also dive into tactics for identifying a company’s strengths and weaknesses in these key areas and developing a robust strategy for improving a company’s relationships with the sites and investigators it values most.
This session will provide clinical development professionals with the tools required to get ahead in the increasingly competitive race for trial participants including:
- An in-depth understanding of the key factors driving investigator decisions
- Strategies for identifying a company’s strengths and weaknesses in these key areas
- How to develop a robust strategy for improving a company’s relationships with the sites and investigators it values most
Feature Articles
Sales Force of the Future: Driving Effective Sales Training in the Era of the Fading Blockbuster - SPBT's FOCUS Magazine
George Schmidt, Senior Vice President of the Sales Practice, discusses the impact of the current pharma and biotech landscape on sales forces and Training & Development departments....
George Schmidt, Senior Vice President of the Sales Practice, discusses the impact of the current pharma and biotech landscape on sales forces and Training & Development departments....
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