CBI’s 3rd Annual Medical Science Liaison Skill Building and Management Summit
Jan. 13, 2009-Jan. 14, 2009Crowne Plaza Center City
Philadelphia, PA
www.cbinet.com/show_conference.cfm?confCode=PC09104&field=summary
Description:
Keith Morris, Practice Executive in Campbell Alliance's Brand Management Practice, and Kathryn Gann of EMD Serono, will discuss strategies for ensuring compliance and adherence in MSL interactions with health care professionals. Also at the event, Keith Morris will moderate a panel discussion on developing hiring criteria to attract a great MSL.
Abstract:
Create a Community of Compliance and Adherence through Effective Standard Operating Procedures (SOPs)
Speakers:
Keith Morris, Practice Executive, Brand Management Practice, Campbell Alliance
Kathryn L. Gann, Ph.D., Associate Director, MSL Training & KOL Development, Medical Operations, EMD Serono, Inc
MSL teams and those who monitor them are separated from each other on a daily basis, with MSLs primarily in the field having one-on-one interactions with healthcare professionals and reporting back to headquarter-based managers and teams. Monitoring MSLs during these interactions and ensuring compliance can be an extremely difficult task to undertake. Creating a community of compliance made up of Standard Operating Procedures (SOPs) and checks and balances is one of the only effective ways to safeguard teams against regulatory missteps and repercussions.
- Understand the key components to include in Standard Operating Procedures (SOPs) for MSLs
- Standards for interactions with HCPs and sales forces
- CME and IIS standards
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- Establish a defined system of checks and balances and compliance reporting
- Align MSL reporting procedures correctly to avoid misconception of MSL function and outreach
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Develop Hiring Criteria to Attract a Great MSL
One of the keys to landing the best MSL for the right area and focus starts with the job description and clearly defined hiring criteria. This panel takes an in-depth look at a number of real MSL job descriptions that are on the market and assesses what makes up a truly great description in order to attract and land the right MSL for the job. Also, look at the key components of the descriptions to ensure the prospective employee has a full understanding of the job and company expectations right from the beginning.
Moderator:
Keith Morris, Practice Executive, Brand Management Practice, Campbell Alliance
Panelists:
Beth Lowenthal, Director, Medical Science Liaisons, Human Genome Science
Linda Neuman, M.D., MBA, Regional MSL Director, Millennium Pharmaceuticals
Kathryn L. Gann, Ph.D., Associate Director, MSL Training & KOL Development, Medical Operations, EMD Serono, Inc
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George Schmidt, Senior Vice President of the Sales Practice, discusses the impact of the current pharma and biotech landscape on sales forces and Training & Development departments....
George Schmidt, Senior Vice President of the Sales Practice, discusses the impact of the current pharma and biotech landscape on sales forces and Training & Development departments....
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