CBI’s 6th Annual Specialty Pharmaceuticals, Biotech Therapies and Injectables: A Forum for Payors
Jan. 28, 2009-Jan. 29, 2009Fiesta Conference Center
Tempe, AZ
www.cbinet.com/show_conference.cfm?confCode=FC09120
Description:
Partnering with Specialty Pharmacies
Tony Lanzone, Vice President and Head of the Trade and Distribution Practice, will discuss strategies for partnering with specialty pharmacies.
Abstract:
Partnering With Specialty Pharmacies
Tony Lanzone, Vice President and Head of the Trade and Distribution Practice, Campbell Alliance
The specialty pharmaceutical market is changing rapidly, growing at approximately twice the rate of the small-molecule-product market. For manufacturers of complex biologics and specialty products, partnering with specialty pharmacies (SPs) can be an important part of their commercial and distribution strategies. To partner effectively, not only must they understand the market changes taking place, they also need to appreciate the requirements of the physicians who administer these products as well as the needs of the patients who receive them. Those manufacturers that are marketing specialty products should take a measured and systematic approach to developing their strategies for working with SPs. In today’s environment, failure to do so can adversely affect a product’s commercial prospects.
This session will discuss the current market dynamics for specialty products and offer a framework for partnering more strategically with specialty pharmacies. Attendees of the session will also discuss
- Changes that have taken place among specialty pharmacies
- Ongoing trends and their implications for manufacturers
- A potential framework that manufacturers can use to develop their optimal SP strategies
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