EyeForPharma's Pharmaceutical Forecasting Excellence Summit
Apr. 20, 2009-Apr. 22, 2009Mirasierra Suites Hotel
Madrid, Spain
www.eyeforpharma.com/forecasting09/
Description:
Forecasting for Innovative Products in Specialty Market Environments
Charles Hardcastle, Practice Executive in the Brand Management Practice, will discuss forecasting for products in specialty markets.In conjunction with EyeForPharma, Campbell Alliance is able to extend to its clients a special registration discount of €595 if you mention CAMPBELL ALLIANCE when registering.
Abstract:
Forecasting for Innovative Products in Specialty Market Environments
Charles Hardcastle, Practice Executive, Brand Managed Markets Practice, Campbell Alliance
- Build an understanding of the current market environment for a specialty product when adoption benchmarks aren’t available
- Learn the importance of understanding your targets, including how to segment your market and build physician profiles
- Understand key barriers to adoption, as well as any evidence requirements such as clinical outcomes
- Hear first-hand examples grounded in experience gained from helping commercialize specialty products in the US and Europe
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George Schmidt, Senior Vice President of the Sales Practice, discusses the impact of the current pharma and biotech landscape on sales forces and Training & Development departments....
George Schmidt, Senior Vice President of the Sales Practice, discusses the impact of the current pharma and biotech landscape on sales forces and Training & Development departments....
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