EyeforPharma's Oncology Market Access Europe
Apr. 22, 2009-Apr. 23, 2009Zurich Marriott
Zurich, Switzerland
www.eyeforpharma.com/oncology09/
Description:
The Building Blocks of Successful Oncology Commercialization
Ashwin Dandekar, Vice President in the Brand Management Practice, will discuss the four key building blocks required to maximize the commercial value of new oncology products.
Abstract:
The Building Blocks of Successful Oncology Commercialization
Ashwin Dandekar, Vice President, Brand Management Practice, Campbell Alliance
Commercializing an oncology product is complex. The oncology market is unquestionably complicated—products themselves are complex, competition for market share is fierce, and many strategic and organizational challenges result from the specialized nature of products. This session will suggest four building blocks for maximizing the commercial value of new oncology products including how to:
· Develop a long-term vision for the product in tandem with a comprehensive market-entry strategy, both aimed at securing the right indication and market to pursue
· Build a winning label and development program: Put together the right data package for the product
· Assess and develop the market: Prime the market for the launch of the new therapy
· Build the company: Assess the ability of the organization’s existing infrastructure and resources to put into action the product’s commercialization strategy.
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Sales Force of the Future: Driving Effective Sales Training in the Era of the Fading Blockbuster - SPBT's FOCUS Magazine
George Schmidt, Senior Vice President of the Sales Practice, discusses the impact of the current pharma and biotech landscape on sales forces and Training & Development departments....
George Schmidt, Senior Vice President of the Sales Practice, discusses the impact of the current pharma and biotech landscape on sales forces and Training & Development departments....
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