CBI’s 2nd Annual Forum on Investigator Initiated Research Studies
Jun. 8, 2009-Jun. 9, 2009Courtyard Philadelphia Downtown
Philadelphia, PA
https://www.cbinet.com/show_conference.cfm?confCode=PC09147
Description:
Tim Dietlin, Vice President in our Clinical Development Practice, will present a session on minimizing risk and identifying opportunities through strategic planning.
Abstract:
Minimize Risk and Identify Opportunities Within Strategic Planning
IIS enables data to be generated on additional uses for pharmaceutical products. This can be extremely important to companies with products in complex specialty markets, since those companies often do not have the resources to pursue registration strategies for every potential indication. IIS provides companies the opportunity to stretch their R&D budgets, while simultaneously educating physicians. However, pursuing IIS comes with considerable risk. Companies have no control over the design or conduct of IIS, nor the data that comes about as a result. Obviously, this could provide substantial risks to the commercial viability of any product. Any company seeking the benefits of IIS must adopt a careful and strategic approach that balances risk with reward. This session helps attendees answer several important questions including:
- Why are IIS programs so critical to some products?
- What are the risks involved with pursuing IIS?
- What are the key challenges to address when evaluating IIS opportunities?
- What are some best practices that companies can use when pursuing IIS?
Feature Articles
Sales Force of the Future: Driving Effective Sales Training in the Era of the Fading Blockbuster - SPBT's FOCUS Magazine
George Schmidt, Senior Vice President of the Sales Practice, discusses the impact of the current pharma and biotech landscape on sales forces and Training & Development departments....
George Schmidt, Senior Vice President of the Sales Practice, discusses the impact of the current pharma and biotech landscape on sales forces and Training & Development departments....
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Campbell Alliance will exhibit at this event. Please visit us at booth # 5240. Also at the event, the Business Development Practice will be participating in partnering meetings in the Business Forum.
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Kevin Barnett, Senior Vice President and Head of the Managed Markets Practice, Campbell Alliance and the Pharmaceutical Institute will participate in a panel discussion on health care reform and the potential implications for the life science industry.
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George Schmidt, Senior Vice President, and John Bye, Vice President ,Sales Practice, will lead workshops on staying strategic in today's environment, driving sales force effectiveness and building sustainable training programs.
George Schmidt, Senior Vice President, and John Bye, Vice President ,Sales Practice, will lead workshops on staying strategic in today's environment, driving sales force effectiveness and building sustainable training programs.
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Campbell Alliance's Trade and Distribution Practice will exhibit at this event. Please visit us at booth #420.
Campbell Alliance's Trade and Distribution Practice will exhibit at this event. Please visit us at booth #420.
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Kevin Barnett, Senior Vice President and Practice Area Lead, Managed Markets Practice, will present a session on developing and communicating a payer value proposition.
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Campbell Alliance's Managed Markets Practice will exhibit at this event.
Campbell Alliance's Managed Markets Practice will exhibit at this event.
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Campbell Alliance's Trade and Distribution Practice will exhibit at this event.
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Tony Lanzone, Vice President and head of the Trade and Distribution Practice at Campbell Alliance, will serve as conference chairman, while Jay Jauregui, also of the Trade and Distribution Practice, will present on developing a specialty distribution strategy.
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Keith Kelly, Senior Practice Executive, Managed Markets Practice, will present a session on developing a managed care marketing strategy
Keith Kelly, Senior Practice Executive, Managed Markets Practice, will present a session on developing a managed care marketing strategy
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Campbell Alliance is a sponsor of this event and executives within the Brand Management and Clinical Development Practices will attend.
Campbell Alliance is a sponsor of this event and executives within the Brand Management and Clinical Development Practices will attend.
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Mike Menta, Senior Practice Executive, Clinical Development Practice, will moderate a session on both opportunities and challenges of conducting clinical trials abroad.
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