Windhover's Pharma Business Strategies for Biomarkers
Apr. 9, 2009Webinar
www.windhover.com/ezine/html/Biomarkers_Series_3.htm
Description:
Cancer Biomarkers: Case Studies in Lessons Learned and Experiments in Process
Ben Bonifant, Vice President and head of the Business Development Practice at Campbell Alliance, discusses the importance of oncology biomarkers in making BD and commercial decisions.
Abstract:
Cancer Biomarkers: Case Studies in Lessons Learned and Experiments in Process
There's no question biomarkers play a critical role in the drug development process, both in the clinical trial design and positioning a medicine in the marketplace. In most therapeutic areas, however, the science behind biomarkers is still at a nascent stage. The one exception? Oncology, where well validated markers have played--and continue to play--a key role in the success of important therapeutics such as Herceptin, Erbitux, and Vectibix. In this webinar, we'll hear from experts about the importance of biomarkers in the development of AstraZeneca's Iressa and Amgen's Vectibix, as well as from other stakeholders about what our evolving knowledge of oncology biomarkers means for the cancer medicines of tomorrow.
Moderators:
Roger Longman, Managing Director, Windhover Information
Ellen Licking, Executive Editor, Windhover Information
Panelists:
Ben Bonifant, Vice President, Business Development Practice, Campbell Alliance
Ruth March, Personalized Healthcare Director, AstraZeneca
David Chang, M.D., Ph.D., Vice President, Global Development, Amgen
Spiro Rombotis, President & CEO, Cyclacel Pharmaceuticals
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Sales Force of the Future: Driving Effective Sales Training in the Era of the Fading Blockbuster - SPBT's FOCUS Magazine
George Schmidt, Senior Vice President of the Sales Practice, discusses the impact of the current pharma and biotech landscape on sales forces and Training & Development departments....
George Schmidt, Senior Vice President of the Sales Practice, discusses the impact of the current pharma and biotech landscape on sales forces and Training & Development departments....
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