CBI's Managed Care Marketing Strategies
Dec. 9, 2009-Dec. 10, 2009Crowne Plaza Hotel Center City
Philadelphia, PA
www.cbinet.com/show_conference.cfm?confCode=PC09121&field=summary
Description:
Keith Kelly, Senior Practice Executive, Managed Markets Practice, will present a session on developing a managed care marketing strategy.
Abstract:
Key Considerations for a Managed Care Marketing Strategy Development
As the managed care customer is becoming an increasingly more important purchasing group to pharmaceutical manufacturers, companies are putting great resources against the development or modernization of their managed markets team and strategy. This session takes you from soup to nuts in managed markets marketing, providing key considerations for strategy development, breaking into the arena and building relationships. Both new and seasoned managed care marketing professionals benefit from best practice discussions as well as insight on innovative tools and methodologies that are being used by the some of the most successful managed care teams in pharma today.
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Relationship building — How do I break into the arena?
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What managed markets can learn from brand managers, agencies and other brand tools
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Incorporating marketing analytics — What questions should we ask? What should be analyzed?
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Efficient communication strategies with trade and channel teams
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Best practices and novel approaches for today’s managed care environment
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George Schmidt, Senior Vice President of the Sales Practice, discusses the impact of the current pharma and biotech landscape on sales forces and Training & Development departments....
George Schmidt, Senior Vice President of the Sales Practice, discusses the impact of the current pharma and biotech landscape on sales forces and Training & Development departments....
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