EyeforPharma's Oncology USA 2010
Mar. 23, 2010-Mar. 24, 2010The Boston Park Plaza Hotel & Towers
Boston, MA,
www.eyeforpharma.com/oncologyusa/index.shtml
Description:
Darius Naigamwalla, Senior Vice President and Global Practice Area Leader, Brand Management Practice, will present a session on systematically building commercial innovation into oncology launch plans. Also, Tony Lanzone, Vice President, Managed Markets Practice, will present a session on the evolving pricing, reimbursement, and access environment for oncology products.
Abstract:
Systematically Building Commercial Innovation into Oncology Launch Plans
- Identify areas where current commercial models have begun to lose effectiveness
- Select a framework by which commercial innovations can be systematically identified, validated, prioritized, and piloted
- Manage the implementation of commercial innovation on a cross-functional basis
The Evolving Pricing, Reimbursement, and Access Environment for Oncology Products: Implications and Strategies for Commercialization
- Identify and discuss core dynamics that impact oncology pricing, access, and reimbursement in various sites of care
- Highlight some recent examples of changes in commercial managed care and Medicare that have impacted oncology brands
- Discuss the evolving landscape for oncology products, the implications for stakeholders, and offer a framework for developing comprehensive pricing, reimbursement, and access strategies