CBI Forum on Formulary and Reimbursement Strategies for Effective Product Planning
Sep. 20, 2010-Sep. 21, 2010Doubletree Hotel Philadelphia
Philadelphia, PA
www.cbinet.com/show_conference.cfm?confCode=PC10174&field=summary
Description:
Executives from our Managed Markets Practice will have a number of leadership roles at this conference. Tony Lanzone, Vice President, will serve as Chairman for the event. Also at the event, Jay Jauregui, Senior Practice Executive, will present a session titled "Develop an Effective and Integrated Market Access Strategy."
Abstract:
Develop an Effective and Integrated Market Access Strategy
Jay Jauregui, Senior Practice Executive, Campbell Alliance
In the U.S. market, private and government payers manage upwards of 80% of prescription drug expenditures. Additionally, in the face of increased support and momentum behind comparative effectiveness initiatives, the bar for securing reimbursement and access continues to get higher. As such, manufacturers cannot afford to overlook the strategic importance of payers when launching products. Appropriate focus and effort are required to adequately understand market dynamics and develop a clear and compelling market access strategy.
- What role does the product value proposition play in this process?
- How does a product’s pricing and contracting strategy affect market access?
- Which external market dynamics should be considered in designing an effective access strategy? (e.g. Healthcare Reform, EU-5 considerations)
Feature Articles
Sales Force of the Future: Driving Effective Sales Training in the Era of the Fading Blockbuster - SPBT's FOCUS Magazine
George Schmidt, Senior Vice President of the Sales Practice, discusses the impact of the current pharma and biotech landscape on sales forces and Training & Development departments....
George Schmidt, Senior Vice President of the Sales Practice, discusses the impact of the current pharma and biotech landscape on sales forces and Training & Development departments....
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