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Press Kit

Full press kit packet
This document contains all of the Campbell Alliance press kit materials into a single document.
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Company backgrounder
The company backgrounder describes the premise of the firm's founding in greater detail in addition to what makes us different from other consulting firms.
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Company fact sheet
The fact sheet provides a brief snapshot of the firm and our practice areas.
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Overview of practice areas
This document provides a brief overview of each of our five practice areas.
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Overview of the Business Development Practice
The Business Development Practice helps clients improve internal processes for pharmaceutical licensing and corporate development. Also helps assess the viability and financial attractiveness of licensing opportunities. Download this document for more info.
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Overview of the Brand Management Practice
The Brand Management Practice helps pharmaceutical companies plan for and improve the commercial performance of their brands during all stages of the product life cycle—from pre-launch development through maturity. Download this document for more info.
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Overview of the Clinical Development Practice
The Clinical Development Practice assists clients in correcting or improving processes that are most likely to cause delays or budget overruns in clinical development. Download this document for more info.
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Overview of the Managed Markets Practice
The Managed Markets Practice develops managed markets reimbursement and access strategies at the corporate, portfolio, and product levels. Helps clients leverage favorable market access to drive revenue and market share. Offers expertise in commercial managed care, federal markets, Medicare, and long-term care. Download this document for more info.
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Overview of the Sales Practice
The Sales Practice helps pharmaceutical companies maximize the value they receive from their largest promotional investment, their sales forces. Offers a range of services, including sales force design, sales strategy development, training program design, and sales training. Download this document for more info.
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Video Feature
Introduction to Campbell Alliance
Client testimonials and John Campbell, CEO, show how Campbell Alliance differs from other consulting firms

Our Commitment to Client Satisfaction
Client satisfaction is our number one priority. Learn more about our client satisfaction survey program and key program statistics...
>>Feature Articles
Driven to License - Pharmaceutical Executive
Ben Bonifant and members of his Business Development practice discuss the trend toward licensing innovative products--especially in CNS, oncology, and immunology....
Oncology Roundtable: The Topic of Cancer - Pharmaceutical Executive
Nader Naeymi-Rad, Genentech, BMS, and Pfizer discuss the challenges of commercializing oncology products...
Consultants Confidential - Pharmaceutical Executive
Campbell Alliance CEO John Campbell discusses how pharmaceutical and biotech companies can leverage the knowledge and resources of specialized consultantcies to address key commercial and R&D challenges....
Pricing Pitfalls - Med Ad News
Stephen Carter of our Managed Markets practice discusses the common pitfalls associated with pricing a pharmaceutical product, and how to avoid them....
>>Campbell News
Campbell Alliance Launches New Practice Area Focused on Trade and Distribution


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