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James Forte
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Published Articles
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Feature Articles
Developing a Comprehensive Pre-Launch Trade and Distribution Strategy for Specialty Products - Pharmaceutical Commerce
Tony Lanzone, Vice President and Head of our Trade and Distribution Practice, discusses strategies for establishing appropriate trade channels to ensure a successful launch of specialty pharmaceuticals....
Tony Lanzone, Vice President and Head of our Trade and Distribution Practice, discusses strategies for establishing appropriate trade channels to ensure a successful launch of specialty pharmaceuticals....
In Call Effectivness: What Data Say From More Than 60,000 Sales Rep Assessments - SPBT's FOCUS Magazine
John Bye, Vice President, and Spiro Gavaris, a Practice Executive in our Sales Practice, bring to light the most interesting findings drawn from more than 60,000 sales calls....
John Bye, Vice President, and Spiro Gavaris, a Practice Executive in our Sales Practice, bring to light the most interesting findings drawn from more than 60,000 sales calls....
Trainwrecks: Avoiding Common Mistakes that Derail a Product's Commercial Success - Please Plan a Competitive Game - PM360
Tom Luginbill, a Vice President in our Brand Management Practice, discusses the importance of planning a competitive game in order to avoid mistakes that can derail a product's commercial success....
Tom Luginbill, a Vice President in our Brand Management Practice, discusses the importance of planning a competitive game in order to avoid mistakes that can derail a product's commercial success....