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James Forte
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Please call (919) 844-7100
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Published Articles
Browse Articles by Topic Area:
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Feature Articles
Communicating the Value of Medical Affairs
Gary Tyson and Mike Menta show how Medical Affairs leaders can find new and better ways to define, measure, and communicate the value of their organization’s function to the rest of the company....
Gary Tyson and Mike Menta show how Medical Affairs leaders can find new and better ways to define, measure, and communicate the value of their organization’s function to the rest of the company....
Ten Trends Transforming the Business of Oncology - Oncology Business Review
Campbell Alliance outlines 10 specific transformative trends about which every oncology product marketer and developer should be informed....
Campbell Alliance outlines 10 specific transformative trends about which every oncology product marketer and developer should be informed....
Keys to Successfully Entering the US Market - Business Development and Licensing Journal
Executives from our Business Development Practice detail the considerations ex-US companies will need to make as they weigh commercial opportunities in the US....
Executives from our Business Development Practice detail the considerations ex-US companies will need to make as they weigh commercial opportunities in the US....
Overcoming Challenges to Develop an Effective Marketing Training Program
Providing effective training that addresses the emerging needs of today’s marketers is more important than ever. This white paper outlines some of the barriers to training that marketing organizations face and shows how companies can remove those barriers and achieve marketing excellence....
Providing effective training that addresses the emerging needs of today’s marketers is more important than ever. This white paper outlines some of the barriers to training that marketing organizations face and shows how companies can remove those barriers and achieve marketing excellence....
Top-Six Insights from The Medical Affairs Leadership Summit
This paper shares the top six insights to emerge from The Medical Affairs Leadership Summit on topics that include MA leadership in pre-launch products, Medical Science Liaison effectiveness, and MA involvement in product launches....
This paper shares the top six insights to emerge from The Medical Affairs Leadership Summit on topics that include MA leadership in pre-launch products, Medical Science Liaison effectiveness, and MA involvement in product launches....
A More Strategic Approach to KOL Planning - Med Ad News
This article demonstrates how, by undertaking a new matrix framework approach to opinion leader planning, companies can develop a more fluid framework that can be applied at national, regional, and local levels to provide teams with an actionable KOL planning tool....
This article demonstrates how, by undertaking a new matrix framework approach to opinion leader planning, companies can develop a more fluid framework that can be applied at national, regional, and local levels to provide teams with an actionable KOL planning tool....
The Payoff for Payers - Pharmaceutical Executive
Within payer evidence planning, a trade-off is always needed to balance the benefits, costs, and risks of various evidence scenarios. This article examines the evidence-generation strategy behind several major pharmaceutical brands and looks at how their management weighed the costs and benefits of generating evidence to satisfy both regulator and payer concerns....
Within payer evidence planning, a trade-off is always needed to balance the benefits, costs, and risks of various evidence scenarios. This article examines the evidence-generation strategy behind several major pharmaceutical brands and looks at how their management weighed the costs and benefits of generating evidence to satisfy both regulator and payer concerns....
Shining a Light: How the Sunshine Provision May Impact Promotion - Oncology Business Review
The Physician Payment Sunshine Provision within the healthcare reform legislation may have serious implications for pharmaceutical manufacturers, as well as the community of medical professionals to whom they market and sell their products. This article examines some of the specific ways the Sunshine Provision may impact the industry and sheds light on the change in mindset physicians and marketers will need to make as the new rules take effect....
The Physician Payment Sunshine Provision within the healthcare reform legislation may have serious implications for pharmaceutical manufacturers, as well as the community of medical professionals to whom they market and sell their products. This article examines some of the specific ways the Sunshine Provision may impact the industry and sheds light on the change in mindset physicians and marketers will need to make as the new rules take effect....
Maximize Your Distance Learning - SPBT Focus
Because of its flexibility, distance learning can be used effectively across the training continuum, not just for the introduction of new knowledge. This article provides four pieces of advice training departments should follow to get the most out of distance learning investments....
Because of its flexibility, distance learning can be used effectively across the training continuum, not just for the introduction of new knowledge. This article provides four pieces of advice training departments should follow to get the most out of distance learning investments....