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Published Articles
Medical Affairs
Preparing the Market for a New Drug with an Effective ‘Medical Affairs Launch’ - Pharmaceutical Commerce3/1/2010
Gary Tyson
Gary Tyson, Senior Vice President and Head of the Medical Affairs Practice, discusses best practices that Medical Affairs teams can use to help prepare the market for an approaching product launch.
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Feature Articles
Developing a Comprehensive Pre-Launch Trade and Distribution Strategy for Specialty Products - Pharmaceutical Commerce
Tony Lanzone, Vice President and Head of our Trade and Distribution Practice, discusses strategies for establishing appropriate trade channels to ensure a successful launch of specialty pharmaceuticals....
Tony Lanzone, Vice President and Head of our Trade and Distribution Practice, discusses strategies for establishing appropriate trade channels to ensure a successful launch of specialty pharmaceuticals....
In Call Effectivness: What Data Say From More Than 60,000 Sales Rep Assessments - SPBT's FOCUS Magazine
John Bye, Vice President, and Spiro Gavaris, a Practice Executive in our Sales Practice, bring to light the most interesting findings drawn from more than 60,000 sales calls....
John Bye, Vice President, and Spiro Gavaris, a Practice Executive in our Sales Practice, bring to light the most interesting findings drawn from more than 60,000 sales calls....
Trainwrecks: Avoiding Common Mistakes that Derail a Product's Commercial Success - Please Plan a Competitive Game - PM360
Tom Luginbill, a Vice President in our Brand Management Practice, discusses the importance of planning a competitive game in order to avoid mistakes that can derail a product's commercial success....
Tom Luginbill, a Vice President in our Brand Management Practice, discusses the importance of planning a competitive game in order to avoid mistakes that can derail a product's commercial success....