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White Papers & Resources

Details to Dollars: An Approach to Maximizing SFE

Subbarao Jayanthi
Vice President, Sales Practice
This white paper outlines a systematic approach to assessing and improving sales force effectiveness
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Realizing the Promise of Clinical EDC: A Practical Guide

Gary Tyson and Tim Dietlin
A comprehensive overview of the promises and pitfalls of clinical electronic data capture (EDC) solutions
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The Era of Clinical Trial Registries

Increasing demand for information on prescription products has spurred the creation of clinical trial registries. Lisa Grimes of our Clinical Development Practice discusses the purpose and benefits of clinical trial registries here
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Introduction to Campbell Alliance
Client testimonials and John Campbell, CEO, show how Campbell Alliance differs from other consulting firms

Our Commitment to Client Satisfaction
Client satisfaction is our number one priority. Learn more about our client satisfaction survey program and key program statistics...

>>Feature Articles

Driven to License - Pharmaceutical Executive
Ben Bonifant and members of his Business Development practice discuss the trend toward licensing innovative products--especially in CNS, oncology, and immunology....

Oncology Roundtable: The Topic of Cancer - Pharmaceutical Executive
Nader Naeymi-Rad, Genentech, BMS, and Pfizer discuss the challenges of commercializing oncology products...

Consultants Confidential - Pharmaceutical Executive
Campbell Alliance CEO John Campbell discusses how pharmaceutical and biotech companies can leverage the knowledge and resources of specialized consultantcies to address key commercial and R&D challenges....

Pricing Pitfalls - Med Ad News
Stephen Carter of our Managed Markets practice discusses the common pitfalls associated with pricing a pharmaceutical product, and how to avoid them....

>>Campbell News

Campbell Alliance Launches New Practice Area Focused on Trade and Distribution