White Papers & Resources
This article examines the current movement toward an abbreviated approval pathway for follow-on biologics in the US and assesses the potential impact on current biotechnology products.
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Gary Tyson, Senior Vice President and head of our Clinical Development Practice, suggests ways to improve the relationship between CROs and sponsors
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This article addresses how to enhance efficiency in today's challenging, resource-constrained environment.
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Senior Vice President, Vice President, and Consultant, Brand Management Practice
The glory days of big blockbuster products are waning. Quickly emerging, however, is a market that is characterized by rigorous complexities and relentless competition in which pharmaceutical executives are forced to explore new options for maximizing product potential throughout the life cycle. By focusing on creating strategic commercialization plans earlier in the drug development process, executives are hoping to better prime each product for success.
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To assess the evolving role of Medical Affairs and evaluate current organizational structures, responsibilities, and communication with Marketing, Campbell Alliance conducted primary research to learn how organizations have reacted to their changing environments. Our findings and analysis are included in this article.
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This article outlines the complexities associated with the rise of payer influence and global payer differences, and provides product planners with key considerations for adapting global market access strategies to the new climate.
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Tim Dietlin of our Clinical Development Practice discusses strategies for getting the most out of your EDC investment
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This article highlights the challenges of new regulatory restrictions, lists potential competitive advantages to these programs, and describes how organizations need to adjust to the evolving risk mitigation landscape.
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This article highlights the “three Ps” that organizations can address to improve the speed and quality of their protocol development process.
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